:root{--bg:#F4F8F9;--ink:#0E2A33;--acc:#1C6E8C;--acc2:#63B6D3;--soft:#E1EEF2;--g1:#585D65;--g2:#8A8F96;--line:#D6E2E6;--card:#fff;--dark:#0E2A33}
*{box-sizing:border-box;margin:0;padding:0}
html{scroll-behavior:smooth}
body{font-family:Inter,system-ui,-apple-system,"Segoe UI",sans-serif;background:var(--bg);color:var(--ink);font-size:17px;line-height:1.55;-webkit-font-smoothing:antialiased}
a{color:inherit}
img,svg{max-width:100%;display:block}
html,body{overflow-x:hidden}
.hero .wrap>*,.grid3>*,.grid2>*,.planes-top>*,.planes2>*,.extra>*,.conds>*,.kpis>*,.zones>*,.stages>*{min-width:0}
.art{width:100%;height:auto}
.wrap{max-width:1120px;margin:0 auto;padding:0 20px}
.prev{background:#1C6E8C;color:#fff;font-size:14px;text-align:center;padding:8px 16px}
header.top{position:sticky;top:0;z-index:20;background:rgba(244,248,249,.92);backdrop-filter:blur(8px);border-bottom:1px solid var(--line)}
header.top .wrap{display:flex;align-items:center;justify-content:space-between;height:64px;gap:16px}
.logo{font-weight:800;font-size:22px;letter-spacing:-.03em;text-decoration:none;display:flex;align-items:center;gap:8px}
.logo svg{width:26px;height:28px}
nav.menu{display:flex;gap:22px;font-size:15px;color:var(--g1)}
nav.menu a{text-decoration:none}
nav.menu a:hover{color:var(--ink)}
.btn{display:inline-flex;align-items:center;justify-content:center;gap:8px;background:#1F8FB5;color:#fff;text-decoration:none;font-weight:700;border-radius:12px;padding:14px 22px;font-size:16px;border:0;cursor:pointer;transition:background .15s}
.btn:hover{background:#187696}
.btn.sec{background:transparent;color:var(--ink);border:1.5px solid var(--line)}
.btn.sec:hover{border-color:var(--ink)}
.btn.sm{padding:10px 16px;font-size:15px}
.btn svg{width:20px;height:20px}
section{padding:80px 0}
.kick{font-size:13px;font-weight:700;letter-spacing:.1em;text-transform:uppercase;color:var(--acc);margin-bottom:12px}
h1{font-size:clamp(38px,6vw,64px);line-height:1.04;letter-spacing:-.035em;font-weight:800}
h2{font-size:clamp(30px,4vw,44px);line-height:1.1;letter-spacing:-.03em;font-weight:800;margin-bottom:16px}
h3{font-size:22px;letter-spacing:-.02em;line-height:1.2;font-weight:800}
.lead{font-size:19px;color:var(--g1);max-width:720px}
.muted{color:var(--g1)}
.src{font-size:13px;color:var(--g2);margin-top:18px}
/* hero */
.hero{background:var(--dark);color:var(--bg);padding:72px 0 64px;overflow:hidden}
.hero .wrap{display:grid;grid-template-columns:1.1fr .9fr;gap:40px;align-items:center}
.hero h1 span{color:var(--acc2);display:block}
.hero .lead{color:#B3C7CD;margin-top:22px}
.hero .ctas{display:flex;gap:12px;flex-wrap:wrap;margin-top:30px}
.hero .btn.sec{color:var(--bg);border-color:#3E6470}
.hero .btn.sec:hover{border-color:var(--bg)}
.hero .proof{margin-top:28px;font-size:15px;color:#9FB8C0;display:flex;gap:10px;align-items:flex-start}
.hero .proof b{color:var(--bg)}
.hero .proof i{flex:none;width:8px;height:8px;border-radius:50%;background:var(--acc2);margin-top:8px}
/* grids */
.grid3{display:grid;grid-template-columns:repeat(3,1fr);gap:20px;margin-top:36px}
.grid2{display:grid;grid-template-columns:1fr 1fr;gap:20px}
.card{background:var(--card);border:1.5px solid var(--line);border-radius:18px;padding:28px}
.card .ico{width:52px;height:52px;border-radius:14px;background:var(--soft);display:flex;align-items:center;justify-content:center;margin-bottom:18px}
.card .ico svg{width:28px;height:28px;stroke:var(--acc)}
.card p{margin-top:10px;color:var(--g1)}
.card .gana{margin-top:16px;padding-top:14px;border-top:1px solid var(--line);font-size:15px;color:var(--ink)}
.card .gana b{color:var(--acc)}
.box{background:var(--soft);border-left:6px solid var(--acc);border-radius:14px;padding:22px 26px}
.box .kick{margin-bottom:6px}
/* etapas */
.stages{display:grid;grid-template-columns:repeat(3,1fr);gap:20px;margin-top:36px;counter-reset:st}
.stage{border-top:5px solid var(--acc);padding-top:18px}
.stage:nth-child(2){border-color:#4B8FA8}.stage:nth-child(3){border-color:#90C0D0}
.stage h3::before{counter-increment:st;content:counter(st) " · ";color:var(--acc)}
.stage p{color:var(--g1);margin-top:8px}
.stage ul{margin:10px 0 0 18px;color:var(--g1);font-size:15.5px}
.loop{display:flex;gap:14px;align-items:center;margin-top:30px;font-size:17px}
.loop svg{flex:none;width:44px;height:44px;stroke:var(--acc)}
/* caso */
.caso{background:var(--card);border-top:1px solid var(--line);border-bottom:1px solid var(--line)}
.kpis{display:grid;grid-template-columns:repeat(3,1fr);gap:18px;margin-top:28px}
.kpi .n{font-size:clamp(56px,8vw,96px);font-weight:800;letter-spacing:-.05em;line-height:1;color:var(--acc)}
.kpi p{color:var(--g1);margin-top:6px}
.antes{color:var(--g1);background:#EAF0F2;border-radius:14px;padding:18px 22px;margin-top:24px}
.lead-box{background:#1C6E8C;color:#fff;border-radius:18px;padding:26px 30px;margin-top:26px;font-size:20px;line-height:1.4}
/* planes */
.planes-top{display:grid;grid-template-columns:1fr 1.4fr;gap:24px;align-items:stretch;margin-top:32px}
.price{font-size:44px;font-weight:800;letter-spacing:-.04em;line-height:1}
.price small{font-size:17px;font-weight:600;color:var(--g1);letter-spacing:0}
.arranque ul,.plan ul{list-style:none;margin-top:16px}
.arranque li,.plan li{padding:8px 0 8px 26px;position:relative;border-bottom:1px solid var(--line);font-size:15.5px}
.arranque li:last-child,.plan li:last-child{border:0}
.arranque li::before,.plan li::before{content:"";position:absolute;left:2px;top:15px;width:12px;height:7px;border-left:2.5px solid var(--acc);border-bottom:2.5px solid var(--acc);transform:rotate(-45deg)}
.plan li.no{color:var(--g2)}
.plan li.no::before{border:0;width:10px;height:2px;background:var(--g2);transform:none;top:19px}
.planes2{display:grid;grid-template-columns:1fr 1fr;gap:18px}
.plan{position:relative}
.plan.rec{border:2px solid var(--acc)}
.plan .price{font-size:40px;white-space:nowrap}
.plan .price small{display:block;margin-top:6px}
.plan .badge{position:absolute;top:-13px;left:24px;background:var(--acc);color:#fff;font-size:12px;font-weight:800;letter-spacing:.08em;text-transform:uppercase;border-radius:999px;padding:4px 12px}
.plan .para{color:var(--g1);font-size:15px;margin:6px 0 16px}
.extra{display:grid;grid-template-columns:1fr 1fr;gap:18px;margin-top:18px}
.extra .card{background:var(--soft);border-color:transparent}
.extra .price{font-size:34px}
.nota{font-size:14px;color:var(--g2);margin-top:16px}
/* sectores */
.zones{display:grid;grid-template-columns:1fr 1fr;gap:12px;margin-top:10px}
.z{background:var(--card);border:1.5px solid var(--line);border-radius:14px;padding:14px 16px;font-size:14.5px;color:var(--g1)}
.z b{display:block;color:var(--acc);font-size:15px;letter-spacing:.06em;text-transform:uppercase;margin-bottom:4px}
.z.c{background:var(--soft);border-color:transparent}
.z.sur{grid-column:1/-1}
.chips{display:flex;flex-wrap:wrap;gap:8px;margin-top:12px}
.chips span{font-size:14px;border:1.5px solid var(--line);background:var(--card);border-radius:999px;padding:5px 14px}
/* condiciones y faq */
.conds{display:grid;grid-template-columns:repeat(2,1fr);gap:14px;margin-top:28px}
.cond{display:flex;gap:14px;align-items:flex-start;background:var(--card);border:1.5px solid var(--line);border-radius:14px;padding:18px 20px}
.cond svg{flex:none;width:24px;height:24px;stroke:var(--acc);margin-top:2px}
details{background:var(--card);border:1.5px solid var(--line);border-radius:14px;padding:18px 22px;margin-top:12px}
summary{font-weight:700;cursor:pointer;list-style:none;display:flex;justify-content:space-between;gap:12px}
summary::after{content:"+";color:var(--acc);font-weight:800;font-size:22px;line-height:1}
details[open] summary::after{content:"–"}
details p{color:var(--g1);margin-top:10px}
/* empezar */
.cta-final{background:var(--dark);color:var(--bg);text-align:center}
.cta-final .lead{color:#B3C7CD;margin:0 auto}
.cta-final .btn{margin-top:28px;font-size:18px;padding:18px 28px}
footer{padding:36px 0;font-size:14px;color:var(--g2)}
footer .wrap{display:flex;justify-content:space-between;gap:16px;flex-wrap:wrap}
.float{position:fixed;right:16px;bottom:16px;z-index:30;border-radius:999px;box-shadow:0 8px 24px rgba(0,0,0,.18);display:none}
/* carta */
.carta{max-width:760px;margin:0 auto;padding:40px 20px 60px}
.carta h1{font-size:clamp(34px,6vw,52px)}
.carta h2{font-size:26px;margin:42px 0 12px}
.carta p{margin-top:12px}
.carta .num{display:flex;gap:16px;margin-top:22px}
.carta .num b.n{flex:none;width:36px;height:36px;border-radius:50%;background:var(--acc);color:#fff;display:flex;align-items:center;justify-content:center;font-weight:800}
.carta table{width:100%;border-collapse:collapse;margin-top:16px;font-size:15.5px}
.carta th,.carta td{text-align:left;padding:10px 8px;border-bottom:1px solid var(--line);vertical-align:top}
.carta th{font-size:13px;letter-spacing:.06em;text-transform:uppercase;color:var(--g1)}
.carta td.p{font-weight:800;color:var(--acc);white-space:nowrap}
/* planes en dos pasos (27-sep: Diego no veía la diferencia entre el arranque y Presencia) */
.paso{display:flex;gap:14px;align-items:center;margin:34px 0 14px}
.pnum{width:44px;height:44px;border-radius:50%;background:var(--acc);color:#fff;font-weight:800;font-size:19px;display:flex;align-items:center;justify-content:center;flex:none}
.arranque2{display:grid;grid-template-columns:.8fr 1.2fr;gap:28px;align-items:start;background:var(--dark);color:#fff;border-color:transparent}
.arranque2 .price{color:#fff}.arranque2 .muted{color:#B3C7CD}
.arranque2 ul{list-style:none;columns:2;column-gap:28px}
.arranque2 li{padding:8px 0 8px 26px;position:relative;border-bottom:1px solid rgba(255,255,255,.14);font-size:16px;color:#DDE8EB;break-inside:avoid}
.arranque2 li::before{content:"";position:absolute;left:2px;top:15px;width:12px;height:7px;border-left:2.5px solid var(--acc2);border-bottom:2.5px solid var(--acc2);transform:rotate(-45deg)}
.unavez{display:inline-block;background:var(--acc2);color:var(--dark);font-weight:800;font-size:14px;border-radius:999px;padding:5px 14px;margin-top:12px}
/* medidas móviles registradas (SG, 17-sep): 360/390/414, un botón en la primera pantalla, toque ≥44, letra ≥16 */
@media (max-width:860px){
  .arranque2{grid-template-columns:1fr}.arranque2 ul{columns:1}
  .hero .art{order:0;max-width:300px;margin:6px auto 0}
  .hero .lead{font-size:17px}
  .kpi p{font-size:15px}.z span{font-size:15px}.nota{font-size:15px}
  .arranque li,.plan li,.cond span,details p{font-size:16px}
}

@media (max-width:860px){
  nav.menu{display:none}
  section{padding:60px 0}
  .hero{padding:48px 0}
  .hero .wrap,.planes-top,.planes2,.extra,.grid2,.conds{grid-template-columns:1fr}
  .grid3,.stages{grid-template-columns:1fr}
  .kpis{grid-template-columns:1fr 1fr 1fr;gap:10px}
  .kpi p{font-size:14px}
  .zones{grid-template-columns:1fr 1fr}
  .float{display:inline-flex}
  header.top .btn{display:none}
}
@media (max-width:420px){.kpi .n{font-size:44px}.z{font-size:13.5px;padding:12px}}